Facebook ‘Take Over’
This Weeks Marvellous Monday, goes to Laura from Family Fund, Well done on the massive success Laura, I'm so pleased for the brilliant turn out, and thank you to everyone who read, commented, shared and supported me and Laura in January for the Family Fund Takeover. You're welcome back any time.
On The 30th January I took part in a Facebook ‘Take Over’ to encourage first time applications and raise
awareness of Family Fund in general. Between 8-9pm I took over one of our bloggers - Jodie's,
Facebook page to talk about all things Family Fund.
A Facebook ‘Take Over’ gives you the opportunity to be the page administrator of someone
else’s Facebook page for an allotted period of time. This can only be done with trusted users but
is a great and simple way to reach new audiences.
I thought it was going to be quiet but Jodie informed me she had shared a post out to all of the
disability groups she follows.
During the hour I had a conversation with over
30 different parents all with varying degrees of
Family Fund knowledge and quite a few who
had never heard of us. Also during the hour the
posts I shared, organically received
endorsement from over 10 users as they shared
the 'Take Over' session with their followers,
singing our praises at the same time. Because it
was a 'Take Over' on someone else's page I
obviously don’t have access to their analytics,
but working to the generalisation that the
average user has roughly 300 followers within
one hour we potentially could have reached
over 12,000 people.
Following the ‘Take Over’ Jodie contacted me to
say the engagement had been great and in the
last hour she had, had more than 300 new
followers, so win/win for both the host and
Family Fund.
Laura
Digital marketing and engagement officer
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